The company was established in the late seventies and is owned by Rashid Al Mashreq Group. It is a company specialized in selling ready-made dessert mixes and instant drinks at retail to the markets.
In 1991, the company became one of the most famous food companies in the Egyptian market without a doubt, and continued to develop and flourish until it expanded the range of products it offers to the markets.
It began producing the basic ingredients for the confectionery industry such as cakes, gateaux and tarts, which made it one of the best food companies ever.
One of the most important features of the company is that it provides food products with a wonderful taste, in addition to helping mothers and chefs in making recipes for sweets and baked goods with the utmost ease.
It also made sure to provide refreshing and warm drinks for everyone to enjoy, in addition to providing cakes and ready-made sweets in small sizes with an irresistible taste.
